Miss Flamingo was born to connect people, cultures and emotions through authentic activities that celebrate the local with a global vision. We believe in the power of shared experiences to inspire, transform, and leave a lasting impact.
Miss Flamingo was founded with the vision of redefining the way we experience tourism, prioritizing authenticity, human connection and the generation of local value.
Inspired by an entrepreneurial legacy that contributed to the growth and transformation of Torrevieja, and guided by a strategic vision of tourism, marketing and innovation, this project unites tradition and looks to the future.
During a gap year and after years of professional experience in cities such as New York, Madrid and Paris, I identified a recurring need: travelers are increasingly looking for personalized and purposeful experiences, but many destinations are not prepared to offer them.
That analysis took me back to Torrevieja, a city with enormous potential beyond seasonal tourism. Despite having more than 106.000 inhabitants and year-round appeal, many quality local experiences still lack the digital presence, visibility or platform necessary to reach their ideal audience.
Miss Flamingo was born as a digital bridge that connects local creators and authentic experiences with travelers and residents looking for more than just activities. It is a platform that combines global inspiration with local impact, designed to promote cultural exchange, economic sustainability and a higher quality tourism offer.
We apply international experience and good practices to value the authentic wealth of Torrevieja and its surroundings, connecting global trends with local identity.
Our proposal goes beyond conventional tourism. Each experience is carefully designed to be truly personal, locally relevant, and genuinely memorable.
We focus on creating moments that foster genuine interactions between people, cultures, and places—transforming activities into memorable connections.
We collaborate with a diverse network of local professionals to expand their visibility, boost their growth and contribute to sustainable tourism development throughout the year.
We celebrate the identity of each destination by collaborating with a wide variety of local professionals, creators, and businesses.
We design activities that foster genuine bonds and leave a lasting impression between people and places.
Our experiences connect people from different backgrounds, promoting openness, dialogue, and shared discovery.
We inspire exploration with an open mind based on respect, curiosity, admiration and constant learning.
We support spaces where local and international residents interact authentically and contribute to a stronger social fabric.
We prioritize real, personal, purposeful experiences—never generic or prefabricated.
Miss Flamingo was born with a clear mission: to contribute to a more sustainable, inclusive and people-centred tourism model.
Our commitments:
• Expand access to local suppliers: We collaborate with a wide variety of experience creators—often outside the traditional tourist circuit—to help them grow, digitize their offering, and reach new audiences throughout the year.
• Enriching the tourist offer: We give visibility to quality activities that reflect the cultural, natural and gastronomic richness of the region, offering more varied and in-depth alternatives to seasonal tourism.
• Encourage enriching exchange: We support inclusive spaces where local and foreign residents can interact, learn from each other, and strengthen the community.
This is just the beginning. We are excited to grow together with those who believe in a more conscious and enriching way of traveling and discovering the world.
Esther Elkouss
With more than 15 years of international experience in marketing, tourism and innovation, I have helped both startups and big brands grow: leading strategies, launching creative projects on Amazon and working in cities such as New York, Madrid and Paris.
In 2025, after traveling to 67 countries in one year—a journey set as a record-breaking challenge—I returned to my hometown with a clear vision: to create something with purpose.
This is how Miss Flamingo was born: a platform that unites global perspective and local roots, designed to connect people through authentic and carefully curated experiences.
My mission is clear and ambitious: to redefine the way we experience tourism, betting on real connection, cultural richness and lasting impact.
Discover soulful experiences designed to truly connect with you, the people and places you visit. Go beyond the usual, embrace the authentic and create moments that will stay with you.
Experience Miss Flamingo.
